Forcapil: A Premium Haircare Solution
Forcapil is a well-known name in the haircare industry, offering a range of beauty products designed to promote healthy hair. This haircare line is formulated with essential vitamins and minerals, making it a go-to choice for consumers seeking effective and high-quality haircare solutions. But how does Forcapil ensure its products are seen and chosen in a sea of competitors? The answer lies in their innovative use of in-store marketing and secondary displays.
Boosting Visibility with Interactive Secondary Displays
To enhance product visibility and drive sales, Forcapil created an interactive secondary display using the Shelfobot solution. This in-store advertising strategy allowed Forcapil to showcase its haircare line in a dynamic and engaging manner, catching the eyes of shoppers who might otherwise overlook the brand.
Creative Use of Tokinomo's Shelfobot to increase visibility
For those of you who know Shelfobot's technology, you might wonder where it is hidden. The versatility of Shelfobot makes it suitable not only for standard on-shelf executions, but also for powering secondary displays that actually get noticed. Shelfobot was placed inside the display and with minimal customization, it created more visibility for the entire Forcapil line, not just for one product.
Campaign management by Ad Zone Kuwait
Ad Zone's expertise played a crucial role in the smooth execution of the campaign. By understanding the client's needs, Ad Zone was able to implement the right solutions, which significantly enhanced shopper engagement. This approach has proven to be the key to the success of this Forcapil point-of-sale activation.
