Campaign Highlights
The LEGO Children's Day campaign focused on creating an engaging and memorable experience for families, encouraging them to explore and enjoy LEGO's imaginative products. The central attraction of this campaign was the LEGO guitar, brought to life by Tokinomo's Shelfobot. The key campaign message was:
"From April 10th to June 4th, the whole family can get closer to the land of imagination. Collect Act for Good points in the Carrefour app or sticker points. Use them by June 30th and get up to 40% off selected LEGO products."
Innovative Use of Tokinomo's Shelfobot
Tokinomo's Shelfobot played a crucial role in this campaign by animating the LEGO guitar and delivering engaging messages directly to shoppers. The Shelfobot technology captured the attention of both children and their parents, making the LEGO displays stand out in Carrefour stores. The animated messages created a dynamic and interactive shopping experience, enhancing the appeal of LEGO products.
Messages on the Shelfobot's Mask
The Shelfobot's mask featured the messages:
- "Score for Good"
- "Score for Play"
These messages reinforced the campaign's theme of encouraging good deeds and playful interactions, aligning perfectly with LEGO's brand values.
Expert Implementation by POS Media Romania
POS Media Romania's strategic implementation ensured the campaign's success. By placing Shelfobot units in high-traffic areas of Carrefour stores, they maximized visibility and engagement. The effective use of Shelfobot technology by POS Media Romania helped drive interest and excitement among shoppers, making the campaign highly impactful.
Creating Joyful Experiences
The LEGO Children's Day campaign aimed to create joyful and imaginative experiences for families. By highlighting the message "From April 10th to June 4th, the whole family can get closer to the land of imagination," the campaign encouraged families to collect Act for Good points and enjoy significant discounts on LEGO products. The interactive nature of the Shelfobot displays made the shopping experience delightful and memorable.
Results and Impact
The LEGO Children's Day campaign in Carrefour stores achieved remarkable results. The use of Shelfobot technology significantly increased the visibility and appeal of LEGO products, leading to higher engagement and sales. The playful and interactive elements of the campaign created a buzz in stores, making LEGO a favorite choice for families during the campaign period.
Looking Ahead
LEGO's collaboration with Tokinomo and POS Media Romania for this campaign demonstrates the power of combining innovative technology with creative marketing strategies. By creating an engaging and enjoyable shopping experience, brands can effectively connect with their target audience and drive sales.
Discover how Tokinomo's Shelfobot can transform your next campaign and create unforgettable experiences for your customers.
