The younger generations are focusing more on their health and that’s why they are no longer drinking as much alcohol as the older generations. However, there are a few low-alcohol beverages that even Millennials and Gen Z are enjoying. Hard seltzer, cider, and other ready-to-drink beverages like Spritz are great options.
In this case study, you will find out how AB InBev managed to increase sales for its Spritzd products. Before we dig deeper into the case study, let’s take a brief look at some stats regarding this product’s market.
The U.S. ready-to-drink alcohol market grew by 1.3 percent in 2022 reaching a value of 4.8 billion U.S. dollars. There has been a rise in the number of brands that produce ready-to-drink beverages and other alcoholic drinks like hard seltzer.
To differentiate its products from the competition, AB InBev decided to implement a campaign with Tokinomo Shelfobot in stores.
AB InBev implemented this brand activation with the following objectives in mind:
The campaign took place in Canada, in W&B Stores. For 22 days, Tokinomo Shelfobot talked to shoppers about the fresh and citric Spritzd. Here's how the campaign looked:
To raise awareness and engage customers AB InBev chose Tokinomo Shelfobot and implemented this brand activation. Tokinomo Shelfobot helped Spritzd attract the attention of shoppers with a catchy message.
“Take home sophisticated simplicity with two ingredients Spritzd. Made with only California wine and sparkling water.”
When you implement a brand activation campaign with a retail technology solution like Tokinomo Shelfobot shoppers are going to recognize your products. It is a great way to show you are an innovative company that puts creativity first.
In 22 days of campaign, Spritzd’s sales lifted by over 125% without price cuts. This is a common result when using a retail solution like Tokinomo Shelfobot.
By using Shelfobot, AB InBev managed to achieve all of its objectives for this in-store activation campaign:
"Across all W&B stores – we have 126% lift in the St Albert location where we are activating with the Tokinomo. Feedback is great for this machine in store staff and consumers love it as gets message across and highlights the key brand features. But overall a great news story and looking forward to driving more volume!"
Brand Manager, ABInBev Canada
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you: