The younger generations are focusing more on their health and that’s why they are no longer drinking as much alcohol as the older generations. However, there are a few low-alcohol beverages that even Millennials and Gen Z are enjoying. Hard seltzer, cider, and other ready-to-drink beverages like Spritz are great options.
In this case study, you will find out how AB InBev managed to increase sales for its Spritzd products. Before we dig deeper into the case study, let’s take a brief look at some stats regarding this product’s market.
Cider and other low-alcoholic beverages
The U.S. ready-to-drink alcohol market grew by 1.3 percent in 2022 reaching a value of 4.8 billion U.S. dollars. There has been a rise in the number of brands that produce ready-to-drink beverages and other alcoholic drinks like hard seltzer.
To differentiate its products from the competition, AB InBev decided to implement a campaign with Tokinomo Shelfobot in stores.
AB InBev’s Objectives: Catch the attention of shoppers
AB InBev implemented this brand activation with the following objectives in mind:
- Raise brand awareness
- Engage shoppers at the point of purchase
- Lift sales
Engaging brand activation
The campaign took place in Canada, in W&B Stores. For 22 days, Tokinomo Shelfobot talked to shoppers about the fresh and citric Spritzd. Here's how the campaign looked:
Catching the attention of shoppers
To raise awareness and engage customers AB InBev chose Tokinomo Shelfobot and implemented this brand activation. Tokinomo Shelfobot helped Spritzd attract the attention of shoppers with a catchy message.
“Take home sophisticated simplicity with two ingredients Spritzd. Made with only California wine and sparkling water.”
Remembering the product
When you implement a brand activation campaign with a retail technology solution like Tokinomo Shelfobot shoppers are going to recognize your products. It is a great way to show you are an innovative company that puts creativity first.
126% increase in sales
In 22 days of campaign, Spritzd’s sales lifted by over 125% without price cuts. This is a common result when using a retail solution like Tokinomo Shelfobot.
What did ABInBev think about the campaign?
By using Shelfobot, AB InBev managed to achieve all of its objectives for this in-store activation campaign:
- Raise awareness in store
- Engage customers at the point of purchase
- Lift sales by 126%
"Across all W&B stores – we have 126% lift in the St Albert location where we are activating with the Tokinomo. Feedback is great for this machine in store staff and consumers love it as gets message across and highlights the key brand features. But overall a great news story and looking forward to driving more volume!"
Brand Manager, ABInBev Canada
Want to promote your product? Choose Tokinomo!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing
