Did you know that the younger generation prefers non-alcoholic or low-alcoholic beverages with a fruity flavor? That is why many beer companies like Carlsberg are promoting their cider and hard seltzer beverages. How can your product stand out from the crowd? With a special in-store campaign with Tokinomo Shelfobot.
In this case study, you will find out how Carlsberg managed to increase sales for its Somersby products. Before we dig deeper into the case study, let’s take a brief look at some stats regarding this product’s market.
The global cider market was estimated to generate value of about 1.63 billion U.S. dollars by 2023 and it keep on growing. Considering the new generation’s lack of interest for hard drinks and spirits, brands have switched their focus to lower alcoholic beverages and soft drinks.
To differentiate its products from the competition, Carlsberg decided to implement a campaign with Tokinomo Shelfobot in stores.
Carlsberg implemented this brand activation with the following objectives in mind:
The campaign took place in Hungary, in 1 Tesco store. For 14 days, Tokinomo Shelfobot talked to shoppers about the fruity cider Somersby.
Take a look at the campaign:
In order to raise awareness and engage customers Carlsberg chose Tokinomo Shelfobot and implemented an in-store activation. Tokinomo Shelfobot helped Somersby attract the attention of shoppers with a catchy message.
When you implement a brand activation campaign with a retail technology solution like Tokinomo Shelfobot shoppers are going to recognize your products. It is a great way to show you are an innovative company that puts creativity first.
In 14 days of campaign, Somersby’s sales rose by over 75% without price cuts. This is a common result when using a retail solution like Tokinomo Shelfobot.
By using Shelfobot, Carlsberg managed to achieve all of its objectives for this in-store activation campaign:
“Using this robotic display increased sales compared to the control group for the product advertised by 75% in 2 weeks. It also provided a safe and engaging shopping experience for Tesco shoppers.”
András Juhász, Media Planning Manager Hungary at Dunnhumby Media
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
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