More and more people are focusing on self-care. However, not all can afford to spend thousands of dollars every year on moisturizing creams, shampoos, serums, and other products. This is why many FMCG brands are coming to the market with various cosmetics and hygiene products.
In this case study, we will focus on Unilever’s Plant Line. Unilever wanted to attract more shoppers and increase sales in-store. Let’s see how Tokinomo Shelfobot helped the world-renowned brand do just that.
Revenue in the Beauty & Personal Care market amounts to US$579bn in 2023. The market is expected to grow annually by 3.53% (CAGR 2023-2028). While this market comes with a lot of opportunities, it also comes with its challenges. It’s complicated to create products that are effective, sustainable, and affordable. However, Unilever managed to do this with their Plant Line products.
To promote the products in stores and to raise awareness about Plant Line, Unilever decided to implement a shopper marketing campaign with Tokinomo Shelfobot.
Unilever implemented this shopper marketing campaign with the following objectives in mind:
The campaign took place in Romania, in 35 Carrefour stores. For 14 days, Tokinomo Shelfobot made Plant Line’s face cream the star of the show.
As you might expect, a moving face cream that talks definitely surprised customers. Because Plant Line is all about innovation the messages of the campaign were a blast:
Phytotherapy experts have innovated skincare with Plant Line. The science of natural beauty.
Plant Line anti-aging skincare, inspired by phytotherapy. Plant Line, the science of natural beauty.
The formulas enriched with wheat germs hydrate and help reduce wrinkles. Plant Line, the science of natural beauty.
A great retail tech solution, a natural cosmetics product, and a strong message. What more can you ask from a shopper marketing campaign? Of course, once people strolled by the Plant Line cream and Tokinomo activated, they did not pass by without stopping.
Well, this is definitely a sale increase that you don’t see in every campaign. Tokinomo’s Shelfobot helped the cosmetics brand increase sales by over 586%!
By testing out Tokinomo, Unilever managed to achieve all of its objectives for this shopper marketing campaign:
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you: