More and more people are focusing on self-care. However, not all can afford to spend thousands of dollars every year on moisturizing creams, shampoos, serums, and other products. This is why many FMCG brands are coming to the market with various cosmetics and hygiene products.
In this case study, we will focus on Unilever’s Plant Line. Unilever wanted to attract more shoppers and increase sales in-store. Let’s see how Tokinomo Shelfobot helped the world-renowned brand do just that.
Affordable self-care products
Revenue in the Beauty & Personal Care market amounts to US$579bn in 2023. The market is expected to grow annually by 3.53% (CAGR 2023-2028). While this market comes with a lot of opportunities, it also comes with its challenges. It’s complicated to create products that are effective, sustainable, and affordable. However, Unilever managed to do this with their Plant Line products.
To promote the products in stores and to raise awareness about Plant Line, Unilever decided to implement a shopper marketing campaign with Tokinomo Shelfobot.
Unilever’s Objectives: Attract, engage, and sell
Unilever implemented this shopper marketing campaign with the following objectives in mind:
- Raise brand awareness
- Generate trial among customers
- Lift sales in-store
Innovative shopper marketing campaign
The campaign took place in Romania, in 35 Carrefour stores. For 14 days, Tokinomo Shelfobot made Plant Line’s face cream the star of the show.
Took customers by surprise in-store
As you might expect, a moving face cream that talks definitely surprised customers. Because Plant Line is all about innovation the messages of the campaign were a blast:
Phytotherapy experts have innovated skincare with Plant Line. The science of natural beauty.
Plant Line anti-aging skincare, inspired by phytotherapy. Plant Line, the science of natural beauty.
The formulas enriched with wheat germs hydrate and help reduce wrinkles. Plant Line, the science of natural beauty.
Increased shopper engagement
A great retail tech solution, a natural cosmetics product, and a strong message. What more can you ask from a shopper marketing campaign? Of course, once people strolled by the Plant Line cream and Tokinomo activated, they did not pass by without stopping.
586% increase in sales
Well, this is definitely a sale increase that you don’t see in every campaign. Tokinomo’s Shelfobot helped the cosmetics brand increase sales by over 586%!
What did Unilever think about the campaign?
By testing out Tokinomo, Unilever managed to achieve all of its objectives for this shopper marketing campaign:
- Increased brand awareness
- Increased shopper engagement
- Lift sales by 586% in just 14 days of campaign
Want to promote your product? Choose Tokinomo Shelfobot!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing
