PepsiCo’s Refreshing In-Store Strategy
The gondola display showcased PepsiCo’s chilled beverage offerings in a manner designed to immediately grab attention. The use of Shelfobot added motion, sound, and light effects, transforming the static display into a dynamic marketing tool. As a result, this execution not only improved brand visibility but also created an engaging shopping experience that encouraged purchase decisions on the spot.
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Nada Kamran, CEO of Glob Linq, spoke about the campaign’s success
"PepsiCo has always embraced innovation, so when the concept of a dancing can using the Tokinomo Shelfobot in a customized Pepsi cooler—complete with ice and a dramatic smoke effect—was proposed, they were thrilled. Waqqas Nasir from PepsiCo led the charge, executing this groundbreaking nationwide campaign during the relaunch of the Pepsi logo.
To amplify the Pepsi Zero Sugar campaign, we designed a bespoke gondola featuring the Shelfobot. As customers walked by, the Pepsi Zero Sugar soundtrack played, creating a captivating experience: the dancing can, accompanied by smoke wafting from the ice-filled cooler, turned heads and drew people in. The effect was so engaging that it naturally enticed customers to grab a Pepsi can.
This campaign left a lasting impression. Clients often remarked:
"Did you see that Pepsi gondola? How did they pull that off?" We proudly responded: "That was our Shelfobot in action!"
Creative Use of Tokinomo's Shelfobot to increase visibility
By combining PepsiCo’s marketing vision, Glob Linq’s execution expertise, and Tokinomo’s technology, this secondary display showcased the perfect synergy of functionality and creativity. The Shelfobot not only highlighted PepsiCo’s chilled beverages but also introduced a fun, memorable interaction for customers browsing the aisles.
PepsiCo’s gondola display isn’t just about selling beverages—it’s about offering a fresh and modern in-store experience that builds stronger customer connections. This activation reinforces PepsiCo’s position as a leader in blending global trends with local market needs.
What’s Next?
This campaign sets a new standard for in-store marketing, inspiring other brands to explore the power of secondary displays and interactive technologies. By creating campaigns that go beyond traditional advertising, PepsiCo proves it can deliver innovation where it matters most—right at the point of sale.
For more exciting campaigns powered by Tokinomo, stay tuned to our innovative brand activations and watch how in-store marketing evolves all over the world!
