Having a beer with colleagues, family or friends is a common leisure activity for most people. Classic or non-alcoholic beers are appreciated by many shoppers. Since the level of alcohol is low, a beer can be enjoyed a bit more often and it is also a more budget-friendly option compared to other alcoholic beverages.
In this article, we are going to focus on Heineken Silver's campaign in Spain. This campaign managed to increase sales by over 300%. Before we find out how let’s take a look at some data regarding the beer sector.
Revenue in the Beer market amounts to US$610bn in 2023. The market is expected to grow annually by 5.44% (CAGR 2023-2027). In the Beer market, volume is expected to amount to 189.3bn by 2027. The market for Beer market is expected to show a volume growth of 2.1% in 2024.
As you know, there are hundreds of different beer products available on the market. How can a well-known brand promote its new product? By using an innovative solution to implement its campaign.
Heineken implemented this in-store promotional campaign with these objectives in mind:
The campaign took place in Spain, in Masymas Supermercados. For 13 days, Tokinomo Shelfobot talked about Heineken Silver with shoppers.
What if a cold light beer started to talk to you in-store? You might think twice before strolling away. Tokinomo Shelfobot helped Heineken attract the attention of shoppers with a catchy message:
Uuuu hello, hello, hello, I haven't seen you around here. Do we take a photo for Instagram?
When you implement a brand activation campaign with a retail technology solution like Tokinomo Shelfobot shoppers are going to recognize your products. It is a great way to show you are an innovative company that puts creativity first.
In just 13 days of campaign in Masymas Supermercados, Heineken’s sales increased by over 300% without price cuts. While it might seem amazing, this is a common result when using a retail solution like Tokinomo Shelfobot.
By using Shelfobot, Heineken managed to achieve all of its objectives for this in-store marketing campaign:
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
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