Plant-based products are becoming more and more popular, especially among the younger generation. In an effort to keep a healthy diet, Gen Z-ers and Millenials are adopting plant-based diets and including vegan products in their shopping carts.
In this case study, you will find out how Coca-Cola managed to increase sales for its Adez product. Before we dig deeper into the case study, let’s take a brief look at some stats regarding this product’s market.
Plant-based products - Healthier alternatives
The revenue in the 'Milk Substitutes' segment of the food market in the United Kingdom was forecast to continuously increase between 2023 and 2028 by in total 0.4 billion U.S. dollars (+66.67 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.02 billion U.S. dollars and therefore a new peak in 2028.
To differentiate its products from the competition, Coca-Cola chose Tokinomo Shelfobot for its Adez campaign.
Coca Cola’s Objectives: Raise awareness
Expur implemented this promotional campaign with the following objectives in mind:
- Raise product awareness
- Engage shoppers in-store
- Increase sales
Engaging shoppers with in-store activation
The campaign took place in Romania, in 33 Auchan stores. For 7 days, Tokinomo Shelfobot talked to shoppers about Adez’s almond-based products.
Take a look at the campaign:
Catching the attention of shoppers
During this in-store marketing campaign, Tokinomo Shelfobot helped Coca-Cola attract the attention of shoppers with a message that focused on the benefits of the product:
“Have you tried the delicious Adez? All Adez drinks have an amazing taste and are a source of vitamin D and calcium, which means that both your bones and your taste buds will be grateful!”
Raising awareness
With this type of activation, shoppers are going to remember your brand. Our research shows that more than 40% of consumers remember the name of the product after a campaign implemented with Tokinomo Shelfobot.
245% increase in sales
In just 7 days of campaign, Adez’s sales increased by over 245% without price cuts. This is an amazing result, especially for an in-store marketing campaign. Also, the sales increased for the whole brand by over 70%.
What did Coca-Cola think about the campaign?
By using Shelfobot, Coca-Cola managed to achieve all of its objectives for this in-store marketing campaign:
- Raise product awareness
- Generate trial among shoppers
- Increase sales by 245% for the promoted product and by 70% for the whole brand
Want to promote your product? Choose Tokinomo!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing
