Campaign Highlights
Fixodent aimed to address a common concern among denture wearers: the movement of dental prostheses while eating. The campaign's message highlighted the product's key benefit of providing up to ten times stronger hold compared to not using adhesive:
"Is your dental prosthesis moving while eating? Fixodent provides up to 10 times stronger hold compared to not using adhesive. Scan the QR code for an application guide accompanied by a dentist".
Innovative Use of Visibubble Technology
Tokinomo's Visibubble technology played a crucial role in bringing this campaign to life, with a visually captivating display that caught shoppers' attention instantly. As customers approached the display, Tokinomo’s Visibubble showcased the product benefits through dynamic visuals and engaging messages. This interactive approach not only increased visibility but also educated consumers about the advantages of using Fixodent.
Seamless Execution by Plus Scope
The success of this campaign can be attributed to the seamless execution by our partner, Plus Scope. Their thorough understanding of Tokinomo's Visibubble technology ensured a flawless integration within the store environment.
Plus Scope's meticulous planning and execution guaranteed that the campaign's message was effectively communicated to the target audience, driving higher engagement and interest in Fixodent's dental adhesive.
Interactive QR Code Feature
A standout feature of the campaign was the incorporation of a QR code, which shoppers could scan to access a detailed application guide. This guide, accompanied by a dentist, provided valuable insights on how to use Fixodent effectively, further enhancing consumer confidence and satisfaction. This interactive element not only educated customers but also encouraged them to make informed purchasing decisions.
Results and Impact
The Fixodent x Visibubble campaign in Turkey yielded impressive results. The innovative use of Visibubble technology significantly boosted the visibility of Fixodent products, leading to increased foot traffic and higher sales. Shoppers were drawn to the engaging displays, resulting in a deeper connection with the brand and a better understanding of the product benefits.
Looking Ahead
Fixodent's collaboration with Tokinomo and Plus Scope for this campaign demonstrates the potential of advanced technology in transforming retail marketing. By leveraging Visibubble's interactive capabilities and delivering clear, impactful messages, brands can create memorable in-store experiences that drive consumer engagement and sales.
At Tokinomo, we are excited to continue exploring new ways to enhance in-store marketing strategies and deliver exceptional results for our clients. Discover more about how Visibubble can elevate your next campaign and create meaningful connections with your customers.
