Campaign Overview
Txilar, a beloved brand in Mozambique, sought to create a captivating in-store presence that would resonate with customers. Partnering with Tokinomo and coordinated by Andre Almeida from Spicy Malagueta, this campaign aimed to elevate brand visibility and engagement through innovative use of Shelfobot technology.
Execution and Strategy
The campaign strategically deployed Tokinomo's Shelfobot in key retail locations across Mozambique, featuring a unique soundtrack of catchy instrumental music accompanied by sighs of relief and satisfaction. This sensory combination created an inviting atmosphere that drew shoppers to the Txilar display without the need for verbal messaging.
Key Highlights
- Sensory Appeal: The combination of the Shelfobot’s dynamic movements and the soothing, catchy instrumental music created a captivating sensory experience. The sighs of relief and satisfaction added a human touch, making the display even more engaging.
- Engaging Atmosphere: The Shelfobot didn’t need words to engage shoppers. The relaxing and enjoyable music set the tone, inviting customers to explore the Txilar product range and experience the refreshing vibe.
- Positive Reception: The campaign was a hit with shoppers. The unique approach of using music and sighs created a memorable shopping experience, encouraging customers to linger and explore the Txilar display.
Results and Impact
The collaboration between Txilar and Tokinomo was a resounding success. Here’s what we achieved:
Increased Foot Traffic: Shoppers were drawn to the Txilar display by the inviting and relaxing atmosphere.
High Engagement: The engaging music and dynamic Shelfobot led to significant customer interaction and interest.
Sales Growth: Txilar saw a notable increase in sales during the campaign, proving that a sensory marketing approach works.
Brand Awareness: Txilar became a standout brand in the store, enhancing recognition and recall among shoppers.
Looking Ahead
The success of the Txilar campaign demonstrates the power of combining advanced technology with creative, sensory-driven marketing strategies. At Tokinomo, we’re excited to continue pushing the boundaries of in-store marketing, helping brands connect with their customers in innovative and impactful ways.
Ready to Create a Sensory In-Store Experience?
Transform your retail space with Tokinomo Shelfobot. Let’s create a buzz and boost your brand. Contact us today to discover how we can elevate your in-store marketing game!
