Campaign Highlights
The Sugus and Papi campaign aimed to attract attention and encourage purchases through interactive and dynamic in-store promotions. The core message of the campaign was:
"GoPro cameras, t-shirts, backpacks with sweets, and gift cards. You can win them with Papi and Sugus!"
Innovative Use of Tokinomo's Shelfobot
Tokinomo's Shelfobot technology was central to the campaign, bringing the Sugus Classic chewy candies and Papi chocolate bars to life. The Shelfobot units were strategically placed in Carrefour stores, catching the eyes of shoppers and delivering the campaign message in a captivating way. The animated Shelfobot displays made the products stand out, creating an interactive and memorable shopping experience.
Expert Implementation by POS Media Romania
POS Media Romania's expert implementation ensured the campaign's success. By utilizing the Shelfobot’s technology, they maximized the visibility and appeal of Sugus and Papi products. The effective placement and animation of Shelfobot units in high-traffic areas of Carrefour stores drove shopper engagement and interest.
Engaging and Fun Shopping Experience
The Sugus and Papi campaign was designed to create a fun and engaging shopping experience. The key message, "GoPro cameras, t-shirts, backpacks with sweets, and gift cards. You can win them with Papi and Sugus!" highlighted the exciting prizes that shoppers could win, adding an element of excitement and anticipation.
Results and Impact
The Sugus and Papi campaign in Carrefour stores achieved impressive results. The use of Tokinomo's Shelfobot technology significantly increased the visibility of Sugus Classic chewy candies and Papi chocolate bars, leading to higher engagement and sales. The interactive and dynamic displays created a buzz in stores, making Sugus and Papi a popular choice among shoppers.
Looking Ahead
The successful collaboration between Sugus, Papi, Tokinomo, and POS Media Romania demonstrates the power of innovative in-store marketing strategies. By creating engaging and interactive shopping experiences, brands can effectively connect with their target audience and drive sales.
Discover how Tokinomo's Shelfobot can transform your next campaign and create unforgettable experiences for your customers
