Seeking to make a grand statement in duty-free stores, Sedra Perfumes teamed up with Tokinomo, leveraging the cutting-edge Shelfobot technology. The campaign, expertly coordinated by Swatyii Sen from Ad Zone, was designed to enchant travelers and elevate their shopping experience.
This campaign took a unique approach by incorporating oversized perfume bottles as eye-catching marketing props in the duty-free area. Attached to one of these grand displays was a smaller, interactive bottle powered by Tokinomo's Shelfobot. The Shelfobot delivered an enticing sound message: “Free your senses with Sedra!” This captivating message was designed to allure travelers, highlight the fragrance's allure, and invite them to experience Sedra Perfumes firsthand.
The collaboration between Sedra Perfumes and Tokinomo was a sensory success. Here’s what happened:
Increased Foot Traffic: Travelers flocked to the Sedra display, intrigued by the captivating setup.
High Engagement: The interactive Shelfobot and engaging message led to significant customer interaction and interest.
Sales Boost: Sedra Perfumes saw a notable rise in sales during the campaign, proving that sensory marketing works.
Brand Buzz: Sedra Perfumes became the talk of the duty-free area, enhancing brand recognition and recall.
The success of this campaign demonstrates the power of combining advanced technology with creative marketing strategies to create memorable in-store experiences. At Tokinomo, we are excited to continue pushing the boundaries of in-store marketing, helping brands connect with their customers in enchanting and impactful ways.
Transform your retail space with Tokinomo Shelfobot. Let’s create a buzz and boost your brand. Contact us today to discover how we can elevate your in-store marketing game!