Campaign Overview
Seeking to make a grand statement in duty-free stores, Sedra Perfumes teamed up with Tokinomo, leveraging the cutting-edge Shelfobot technology. The campaign, expertly coordinated by Swatyii Sen from Ad Zone, was designed to enchant travelers and elevate their shopping experience.
Execution and Strategy
This campaign took a unique approach by incorporating oversized perfume bottles as eye-catching marketing props in the duty-free area. Attached to one of these grand displays was a smaller, interactive bottle powered by Tokinomo's Shelfobot. The Shelfobot delivered an enticing sound message: “Free your senses with Sedra!” This captivating message was designed to allure travelers, highlight the fragrance's allure, and invite them to experience Sedra Perfumes firsthand.
Key Highlights
- Captivating Display: The combination of the grand perfume bottle props and the dynamic Shelfobot created a striking visual presence that drew travelers in. The interactive smaller bottle added a touch of magic, making the display both impressive and inviting.
- Engaging Experience: The Shelfobot didn’t just promote the perfume; it engaged the senses. The evocative message “Free your senses with Sedra!” resonated with travelers, encouraging them to explore the fragrance and indulge in its captivating aroma.
- Traveler Delight: The campaign received rave reviews from travelers. The unique and interactive display not only increased foot traffic but also created a memorable shopping experience. Shoppers left the duty-free area talking about the enchanting Sedra display and sharing their experience with friends and family.
Results and Impact
The collaboration between Sedra Perfumes and Tokinomo was a sensory success. Here’s what happened:
Increased Foot Traffic: Travelers flocked to the Sedra display, intrigued by the captivating setup.
High Engagement: The interactive Shelfobot and engaging message led to significant customer interaction and interest.
Sales Boost: Sedra Perfumes saw a notable rise in sales during the campaign, proving that sensory marketing works.
Brand Buzz: Sedra Perfumes became the talk of the duty-free area, enhancing brand recognition and recall.
Looking Ahead
The success of this campaign demonstrates the power of combining advanced technology with creative marketing strategies to create memorable in-store experiences. At Tokinomo, we are excited to continue pushing the boundaries of in-store marketing, helping brands connect with their customers in enchanting and impactful ways.
Ready to Elevate Your In-Store Marketing?
Transform your retail space with Tokinomo Shelfobot. Let’s create a buzz and boost your brand. Contact us today to discover how we can elevate your in-store marketing game!
