Campaign Overview
Pinar, a leading brand in the Turkish market, sought to enhance the in-store presence and interaction of their Kido product, specifically targeting young customers. To achieve this, they partnered with Tokinomo to leverage our advanced Shelfobot technology, renowned for its dynamic motion and interactive capabilities.
Execution and Strategy
The campaign was brought to life by the expert team at Plus Scope, who ensured a seamless execution from start to finish. By integrating Tokinomo's Shelfobot, Pinar was able to create an engaging and playful shopping experience. The Shelfobot's ability to move, speak, and light up in response to shoppers captured their attention and encouraged direct interaction with the Kido product.
Key Highlights
- Enhanced Visibility: The Shelfobot's dynamic display ensured that the Kido product stood out on the shelves, attracting the eyes of both young shoppers and their parents.
- Increased Engagement: The interactive features of the Shelfobot created a fun and memorable experience, encouraging shoppers to engage with the product.
- Positive Reception: The campaign received widespread acclaim for its innovative approach, resulting in a significant boost in brand visibility and customer interaction.
Results and Impact
The collaboration between Pinar and Tokinomo proved to be a resounding success. The campaign not only increased foot traffic and engagement in stores but also reinforced Pinar's commitment to innovative marketing strategies. The use of Tokinomo's Shelfobot technology helped Pinar achieve their marketing objectives, setting a new standard for in-store promotional activities.
Looking Ahead
The success of the Pinar Kido campaign underscores the potential of combining advanced technology with creative marketing strategies. At Tokinomo, we are excited to continue pushing the boundaries of in-store marketing, helping brands connect with their customers in new and exciting ways.
Transform your brand's in-store presence with the cutting-edge Tokinomo Shelfobot. Enhance customer engagement and boost brand visibility with our innovative retail solutions. Discover the power of Tokinomo Shelfobot!
