Lay's Oven Baked X Tokinomo Shelfobot: A Snack of a Delicious Campaign in the Netherlands

Campaign Overview

Lay's, a leading snack brand, sought to enhance the in-store presence and interaction of their Oven Baked product, promoting its health-conscious benefits. Partnering with Tokinomo, they utilized the advanced Shelfobot technology, renowned for its dynamic motion and interactive features. The campaign was meticulously coordinated by Marc Den Boggende from Brand Agency, ensuring smooth execution and significant impact.

Execution and Strategy

The campaign was brought to life through the strategic placement of Tokinomo's Shelfobot at various PLUS supermarkets across the Netherlands. The Shelfobot was programmed with an engaging sound message:

“Enjoy responsibly with Lay's Oven Baked! 50% less fat than regular potato chips! Try the light taste of Lay's Oven Baked! Snack deliciously and responsibly with Lay's Oven Baked! Choose wisely, enjoy Lay's Oven Baked!”

This multifaceted message aimed to capture shoppers' attention, highlight the product’s benefits, and encourage healthier snacking choices.

Key Highlights

• Enhanced Visibility: The Shelfobot's dynamic display ensured that Lay's Oven Baked stood out on the shelves, attracting health-conscious shoppers. The motion, light, and sound elements created an engaging focal point that drew customers in.
  
  
• Increased Engagement: The interactive features of the Shelfobot created a memorable shopping experience, encouraging shoppers to engage with the product. The clear message promoting the product’s health benefits resonated with shoppers looking for healthier snack options.
  
  
• Positive Reception: The campaign received widespread acclaim for its innovative approach and effective messaging, resulting in a significant boost in brand visibility and customer interaction. Shoppers appreciated the informative and engaging experience, making Lay's Oven Baked a standout product in the snack aisle.

Results and Impact

The collaboration between Lay's and Tokinomo proved to be a substantial success. The campaign not only increased foot traffic and engagement in stores but also reinforced Lay's commitment to promoting healthier snacking options through innovative marketing strategies. The use of Tokinomo's Shelfobot technology helped Lay's achieve their marketing objectives, setting a new benchmark for in-store promotional activities.

Key Metrics

Foot Traffic: Significant increase in the number of shoppers visiting the Lay's Oven Baked display.

Customer Engagement: High levels of interaction with the Shelfobot and product.

Sales Boost: Notable uplift in sales of Lay's Oven Baked during the campaign period.

Brand Visibility: Enhanced presence and recall in the retail space.

Looking Ahead

The success of the Lay's Oven Baked campaign underscores the potential of integrating advanced technology with creative marketing strategies. At Tokinomo, we are excited to continue pushing the boundaries of in-store marketing, helping brands connect with their customers in new and innovative ways.

Transform Your Brand's In-Store Presence

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