Campaign Highlights
Hilal's campaign focused on making the back-to-school season exciting and fun for children, while also promoting their delicious cupcakes. The campaign's main messages were:
- "Hilal's freshly baked cupcakes are so delicious that you can enjoy them everyday!"
- In the voice of a child: "Hey! Can you find kake with a 'K'? I'm right here! Hilal's cake boxes are accompanied by color pencils, markers, coloring books, and exciting stationery items."
The written message displayed prominently on the Shelfobot's mask was: "GET FREE School Essentials! With every purchase of Hilal Kake Boxes."
Innovative Use of Tokinomo's Shelfobot
The use of Tokinomo's Shelfobot brought a unique and interactive element to the campaign. The Shelfobot's dynamic movements and engaging voice messages captured the attention of both children and parents, making the shopping experience memorable and fun. The child’s voice message, in particular, added a playful touch, encouraging kids to look for the "Kake with a 'K'" and discover the exciting school essentials that came with every purchase.
Seamless Execution by Glob Linq
Glob Linq, led by COO NADA Ghaffari, played a pivotal role in the flawless execution of this campaign. Their expertise in leveraging Tokinomo's technology ensured that the Shelfobot was perfectly integrated within the store environment. The attention to detail and strategic placement of the Shelfobots maximized visibility and interaction, driving both excitement and sales.
Engaging and Educational Elements
The campaign's integration of free school essentials with the purchase of Hilal Kake Boxes added significant value for consumers. By offering color pencils, markers, coloring books, and other stationery items, Hilal not only promoted their cupcakes but also supported children's creativity and learning. This thoughtful addition resonated well with parents looking for quality snacks and educational items for their children.
Results and Impact
The Back-to-School campaign in Pakistan achieved remarkable results. The innovative use of Shelfobot technology significantly increased the visibility of Hilal's cupcakes, leading to higher engagement and sales. The interactive and playful nature of the campaign created a buzz in stores, making Hilal's cupcakes a favorite choice among kids and their parents during the back-to-school season.
Looking Ahead
Hilal's collaboration with Tokinomo and Glob Linq for this campaign showcases the power of combining technology with creative marketing strategies. By creating an interactive and enjoyable shopping experience, brands can effectively connect with their target audience and drive sales.
We look forward to continuing our partnership with Glob Linq and exploring new ways to innovate in-store marketing for our clients. Discover how Tokinomo's Shelfobot can transform your next campaign and create memorable experiences for your customers.
