Campaign Overview
Bragg, the iconic brand known for its organic apple cider vinegar, wanted to stand out in the crowded retail space. To make this happen, they teamed up with Tokinomo and our revolutionary Shelfobot technology. Coordinated by the brilliant Swatyii Sen from Ad Zone, this campaign was set to turn heads and spark conversations.
Execution and Strategy
We strategically placed Tokinomo's Shelfobot in key retail locations across Kuwait. The Shelfobot delivered a catchy and informative message:
“I'm different from everyone, I'm famous for my benefits, I'm organic. Two daily spoons of me will benefit your body and your skin. If you can handle my power, let me be a part of your daily routine.”
This message wasn’t just heard; it was felt, creating a buzz around Bragg Apple Cider Vinegar.
Key Highlights
- Eye-Popping Visibility: With the Shelfobot’s dynamic movements and vibrant lights, Bragg Apple Cider Vinegar didn’t just sit on the shelf – it danced! Shoppers couldn’t help but notice the lively display, drawing them in to learn more.
- Increased Engagement: The Shelfobot didn’t just tell shoppers about Bragg’s benefits; it invited them into a conversation. The interactive message highlighted the product’s health perks, making it personal and memorable.
- Rave Reviews: Customers loved the fresh and fun approach. The campaign didn’t just increase foot traffic – it created fans. Shoppers left the store talking about their experience and sharing it with friends.
Results and Impact
The partnership between Bragg and Tokinomo was a game-changer. Here’s what happened:
Key Metrics
Foot Traffic: Shoppers flocked to the Bragg display, curious and excited.
Customer Interaction: The Shelfobot’s engaging presentation led to high levels of interaction and interest.
Sales Boost: Bragg saw a significant rise in sales during the campaign – proof that great marketing works.
Brand Buzz: Bragg Apple Cider Vinegar wasn’t just another product on the shelf; it became the star of the store.
Looking Ahead
The success of this campaign shows that when you mix advanced technology with creative marketing, magic happens. At Tokinomo, we’re all about pushing boundaries and creating unforgettable in-store experiences. We’re ready to help more brands make their mark and connect with customers in new and exciting ways.
Ready to Rock Your In-Store Marketing?
Transform your retail space with Tokinomo Shelfobot. Let’s create a buzz and boost your brand. Contact us today to see how we can elevate your in-store marketing game!
