Campaign Overview
Barbican, a leading energy drink brand, aimed to create a buzz around their new Turbo line. To achieve this, they teamed up with Tokinomo, leveraging our cutting-edge Shelfobot technology. Coordinated by the dynamic Swatyii Sen from Ad Zone, this campaign was set to electrify the retail scene in Kuwait.
Execution and Strategy
We strategically positioned Tokinomo's Shelfobot in prime retail locations across Kuwait. The Shelfobot delivered a high-energy message:
“CLASSIC! Thick muscle car. Drinkable muscle car. Barbican Turbo brings you classic. One of four refreshing malt flavors to turbocharge your day. Barbican Turbo - Non-stop refreshment.”
This message wasn’t just broadcasted; it roared, grabbing attention and sparking curiosity.
Key Highlights
- High-Octane Visibility: With the Shelfobot’s dynamic movements and eye-catching lights, Barbican Turbo wasn’t just sitting on the shelf – it was racing into shoppers’ hearts. The vibrant display made sure no one could miss it.
- Interactive Thrills: The Shelfobot didn’t just inform shoppers about Barbican Turbo; it revved up their excitement. The engaging message highlighted the drink’s refreshing flavors and energetic boost, making it a must-try.
- Buzz-Worthy Reception: Customers loved the thrilling approach. The campaign didn’t just increase foot traffic – it created a fanbase. Shoppers left the store talking about their electrifying experience and sharing it with friends.
Results and Impact
The collaboration between Barbican and Tokinomo was a turbocharged success. Here’s what happened:
Foot Traffic: Shoppers zoomed to the Barbican display, driven by curiosity and excitement.
Customer Engagement: The Shelfobot’s engaging presentation led to high levels of interaction and interest.
Sales Surge: Barbican saw a significant rise in sales during the campaign – proof that powerful marketing works.
Brand Buzz: Barbican Turbo wasn’t just another drink on the shelf; it became the talk of the store.
Looking Ahead
The success of this campaign shows that when you mix advanced technology with creative marketing, you get high-octane results. At Tokinomo, we’re all about pushing boundaries and creating unforgettable in-store experiences. We’re ready to help more brands hit the accelerator and connect with customers in thrilling new ways.
Ready to Turbocharge Your In-Store Marketing?
Transform your retail space with Tokinomo Shelfobot. Let’s create a buzz and boost your brand. Contact us to see how we can elevate your in-store marketing game!
