Canned goods are some of the most “reliable” products one can have in their kitchen. They have a long shelf life and are easy to combine with other fresh ingredients for a healthy meal.
In this case study, we will focus on Bolton Group's successful in-store activation campaign. Let’s see how they’ve managed to increase their sales by 65% with an innovative brand activation. Before we deep dive into the campaign, let’s take a look at this category.
The global canned food market size is projected to reach USD 100.92 billion by 2027, exhibiting a CAGR of 1.30% during the forecast period [2020-2027]. This category is appreciated by both consumers and retailers because of its long shelf life and convenience.
Fish and other seafood products usually have a short shelf life, but when they are canned, they can last up for months or even years. Calvo is a brand that offers canned tuna and other fish products.
To promote the products in stores and to raise awareness about its canned products, Bolton Group decided to implement an in-store marketing campaign with Tokinomo Shelfobot.
Bolton Group implemented this in-store marketing campaign with these objectives in mind:
The campaign took place in Spain, in Masymas Supermercados stores. For 14 days, Tokinomo Shelfobot made Calvo’s canned goods the stars of the show.
As you might expect, a talking canned tuna that moves is definitely going to raise the curiosity of customers. Tokinomo Shelfobot helped Calvo share more about its products with a few catchy messages:
“I am the perfect partner for your dishes.”
“Try the new Calvo Easy Flip. With the same amount of tuna and less oil.”
Combining a great canned product with an innovative advertising technology that makes the product talk is definitely a recipe for success. This campaign attracted the attention of shoppers in-store and managed to generate trial among customers.
In just 14 days of campaign, Bolton Group managed to increase sales by 65% without cutting the price. With a creative in-store marketing solution like Tokinomo, brands can expect similar results.
By using Shelfobot, Bolton Group managed to achieve all of its objectives for this in-store marketing campaign:
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
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