The forefront of retail innovation is here! Meet Visibubble, Tokinomo's groundbreaking POP display solution. In this comprehensive case study, we delve deep into the success story of Tomi's in-store promotion, demonstrating how Visibubble transformed traditional advertising into an engaging, interactive experience.
In a dynamic retail landscape where capturing shopper attention is paramount, traditional point-of-sale (POS) displays often fall short. Recognizing this challenge, Tokinomo developed Visibubble, a compact, budget-friendly, and highly customizable POP display solution. Unlike conventional displays, Visibubble features a built-in QR code that seamlessly integrates offline and online experiences. Shoppers can scan the QR code to access a branded landing page, providing them with additional product information, exclusive offers, or interactive experiences. This innovative approach bridges the gap between the physical and digital realms, creating a truly immersive shopping experience.
Orkla, the brand behind Tomi ketchup, sought to amplify awareness of its latest campaign among shoppers. With Visibubble's innovative capabilities in mind, Orkla partnered with Tokinomo to implement a strategic in-store promotion for Tomi ketchup. Over the course of 30 days, Visibubble units were strategically placed in 50 Kaufland stores across Romania, serving as dynamic touchpoints for engaging with shoppers.
Visibubble served as the conduit for Tomi's captivating message:
The visually appealing display, coupled with the enticing offer, immediately caught the attention of shoppers, enticing them to interact with the display and learn more about Tomi's promotion.
Throughout the campaign, Visibubble's integrated analytics provided valuable insights into shopper engagement and interaction. The data revealed a significant increase in foot traffic around the Visibubble displays, indicating heightened shopper interest. Moreover, the QR code embedded within Visibubble was scanned 17 times more frequently compared to standalone QR codes, highlighting the effectiveness of the integrated offline-to-online experience.
Tomi's in-store promotion with Visibubble exemplifies the transformative potential of innovative POP display solutions in modern retail environments. By seamlessly blending offline and online experiences, Visibubble enables brands to create memorable interactions with shoppers, driving engagement, and fostering brand loyalty. As retailers continue to navigate the evolving landscape of consumer behavior, Visibubble emerges as a powerful tool for elevating in-store promotions and delivering impactful marketing campaigns.
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