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Gen Z, Grocery Price Wars, and Holid..

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Grocerants, Private-label, and Retail media - Monthly Snacks #96
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking for out-of-the-box ad ideas, t...
Nicoleta Nicoleta
Oct 2,2024
in-store marketing
shopper marketing
retail trends
Top Trade Marketing Ideas for Success
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively implementing trade marketing strate...
Nicoleta Nicoleta
Sep 17,2024
Shopper Marketing in European Grocery Retail Stores
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
How Retail Media is Transforming the Grocery Retail Industry
Retail media has become increasingly influential in the grocery sector, revolutionizing the way brands connect with cons...
The Power of Branding in Driving Business Success
In a world brimming with choices, where a stroll down a supermarket aisle presents a myriad of similar options, what com...
Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90
Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter ...
Seamless Shopping Experience: Improve Customer Satisfaction
In today's fast-paced world, customers expect shopping to be smooth and hassle-free, whether they're clicking through a ...
In-store robots, Reducing returns, and NRF Big Show - Weekly Snacks #89
Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-lab...
Retail Theft Prevention: Tips for Protecting Your Business
In an era where retail theft is evolving into a sophisticated challenge, businesses across America are facing an unprece...
AI shopping experience, Associate experience, and Building Private Label - Weekly Snacks #88
Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a ...
Retail Branding: Strategies for Building a Strong Identity
In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or...
Google Shopping Ads, Metaverse in Retail, and Holiday Spending - Weekly Snacks #87
Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features thre...
Omnichannel Commerce: Defining and Meeting Today’s Retail Needs
"Omnichannel" – you've probably heard this term a lot, in meetings, online, maybe even used it yourself. It's become a b...
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Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Top Trade Marketing Ideas for Success
Shopper Marketing in European Grocery Retail Stores
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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