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AI and Automation: How does it impac..

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In-Store Retail Media for Private-Label Brands
Private-label brands are reshaping the retail landscape. Known for affordability and quality, these brands are thriving, driven by shifting consumer p...
Nicoleta Nicoleta
Feb 13,2025
shopper marketing
weekly snacks
Digital platforms, NRF 2025, and Discounters- Monthly Snacks #100
We are back with the first monthly snacks of 2025 and our 100th edition! Let’s see what happened in retail in the last month.
Nicoleta Nicoleta
Feb 4,2025
Retail Marketing for the customers of tomorrow
Millennials are reaching middle age, and baby boomers are retiring. Enter Gen Z and Gen Alpha, the customers of tomorrow...
Benefits of In-Store Retail Media for CPG Brands
In an era of rapid change in consumer behavior and retail dynamics, Consumer Packaged Goods (CPG) brands are turning to ...
Overcoming Retail Media Challenges: Strategies for Success
Retail media is rapidly transforming how brands connect with consumers, but succeeding in this dynamic space is far from...
2024 in Retail and In-store Marketing - Monthly Snacks #99
2024 has finally come to an end. Yes, we can’t believe it either. We are a few hours away from entering 2025 and we want...
Top 10 Christmas Commercials and Ads from Retailers and Brands | 2024 Edition
The holiday season is a time for joy, togetherness, and festive cheer—and brands often seize the opportunity to create c...
Seasonal Trade Marketing Ideas to Drive In-store Engagement
Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windo...
Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98
Christmas is just around the corner and brands have started to release their Christmas campaign and commercial. Let’s se...
Top 7 In-Store Retail Media Trends to Watch in 2025
In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. In today’s digit...
Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Campaign corner Halloween is one of the most appreciated holidays and brands are “fighting” to show their products with ...
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking ...
Top Trade Marketing Ideas for Success
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively imple...
Shopper Marketing in European Grocery Retail Stores
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
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AI and Automation: How does it impact retail media
In-Store Retail Media for Private-Label Brands
Digital platforms, NRF 2025, and Discounters- Monthly Snacks #100
Retail Marketing for the customers of tomorrow
Benefits of In-Store Retail Media for CPG Brands

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