Blog

Retail Marketing & Retail Technology Blog

Millennials are reaching middle age, and baby boomers are retiring. Enter Gen Z and Gen Alpha, the customers of tomorrow. These digitally native gener...
Nicoleta Nicoleta
Jan 28,2025
In an era of rapid change in consumer behavior and retail dynamics, Consumer Packaged Goods (CPG) brands are turning to new strategies to stand out in...
Nicoleta Nicoleta
Jan 23,2025
Retail media is rapidly transforming how brands connect with consumers, but succeeding in this dynamic space is far from...
2024 has finally come to an end. Yes, we can’t believe it either. We are a few hours away from entering 2025 and we want...
The holiday season is a time for joy, togetherness, and festive cheer—and brands often seize the opportunity to create c...
Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windo...
Christmas is just around the corner and brands have started to release their Christmas campaign and commercial. Let’s se...
In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. In today’s digit...
Campaign corner Halloween is one of the most appreciated holidays and brands are “fighting” to show their products with ...
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking ...
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively imple...
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
Retail media has become increasingly influential in the grocery sector, revolutionizing the way brands connect with cons...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.