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Retail Marketing & Retail Technology Blog

The holiday season is a time for joy, togetherness, and festive cheer—and brands often seize the opportunity to create commercials that capture the sp...
Nicoleta Nicoleta
Dec 20,2024
Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windows of opportunity to captivate...
Nicoleta Nicoleta
Dec 12,2024
Christmas is just around the corner and brands have started to release their Christmas campaign and commercial. Let’s se...
In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. In today’s digit...
Campaign corner Halloween is one of the most appreciated holidays and brands are “fighting” to show their products with ...
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking ...
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively imple...
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
Retail media has become increasingly influential in the grocery sector, revolutionizing the way brands connect with cons...
In a world brimming with choices, where a stroll down a supermarket aisle presents a myriad of similar options, what com...
Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter ...
In today's fast-paced world, customers expect shopping to be smooth and hassle-free, whether they're clicking through a ...
Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-lab...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.