Trade marketing is a type of marketing that doesn’t focus on the end customer. It is a B2B type of marketing that involves wholesalers, retailers, and distributors. The main goal of trade marketing is increasing demand with supply chain partners.
Trade marketing is a type of marketing that doesn’t focus on the end customer. It is a B2B type of marketing that involves wholesalers, retailers, and distributors. The main goal of trade marketing is increasing demand with supply chain partners.
Why is trade marketing important?
Trade marketing helps brands and manufacturers bring their products to the shelves of the biggest retailers. Trade marketers are the ones that impact the supply chain and develop relationships with various distributors and retailers.
Trade marketing tactics
There are various ways in which trade marketing can promote products to distributors and retailers. These are some of them:
- Trade promotions
- Trade events
- Trade magazines and websites
- Branding
- Strategic partnerships
Trade promotions
What are trade promotions?
Trade promotions are marketing activities and tactics used by brands to promote products to customers. For trade marketing, the customer is not the shopper, it’s the retailer or the wholesaler. While the shopper is not the ultimate customer for trade marketing, they are important and that is why there are multiple types of promotions.
Why are trade promotions important?
Trade promotions help brands advertise and sell products to retailers which will sell to the end customer. Apart from this, trade promotions are great brand awareness tools. However, when implemented wrong, they can damage the image of the brand.
Types of trade promotions
There are many types of trade promotions that you can include in your strategy. Some of them are:
- Discounts
- Deals
- In-store displays
- Bundles
