An isolated store is defined as a retail store placed on the freeway or on a big road that doesn’t have any other retailers in its vicinity. This means that the isolated store is the only retailer from which customers can make a purchase in that area. This type of store is common on freeways where there are just a few shops spread over hundreds of miles.
Just like any type of store, an isolated shop comes with advantages and disadvantages. The main advantage is, of course, not having any competition. People will be compelled to shop from you because they don’t have an alternative. However, one of the disadvantages is that people usually don’t make large purchases from isolated stores and they use them just in case of an emergency.