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Retail Marketing & Retail Technology Blog

Campaign scoop Keeping it cool. Some things should never change, while others might need some refreshing from time to ti...
Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. H...
Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...
Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...
Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...
Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...
Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...
Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants ...
Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...
Campaign scoop Grab them all! Increased interest in healthier food choices increased the consumption of plant-based food...
Campaign Scoop Always refreshing. What do you do when you mistakenly eat the spiciest peppers? How about when you fall a...
Campaign scoop Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platf...
Campaign scoop Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to ...
Campaign scoop Paying tribute in an annoying way. Pringles takes an irritating walk down memory lane. In its latest soci...

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