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Retail Marketing & Retail Technology Blog

Campaign corner Superbowl excitement. Pepsi is bringing the excitement of the Super Bowl halftime show to the UEFA Champ...
Campaign scoop Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order ...
Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third v...
Campaign corner Good game. Coca-Cola and League of Legends are partnering up to create a unique beverage flavor designed...
Campaign corner Death to plastic. Did you know that only 5% of plastic is actually recycled? In Liquid Death’s recent co...
Campaign corner Gym routine. Propel has a new advertising campaign featuring actor Michael B. Jordan. In the campaign, J...
Campaign corner Adieu. Corona’s recent commercial shows that relaxation means different things to different people. Whil...
Campaign corner Stay smart. In Smartwater’s commercial, Pete Davidson's working smart by just video-calling in for his S...
Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique fl...
Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...
Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...
Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...
Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...
Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...
Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...

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