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Gen Z, Grocery Price Wars, and Holid..

shopper marketing
weekly snacks
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking for out-of-the-box ad ideas, t...
Nicoleta Nicoleta
Oct 2,2024
shopper marketing
weekly snacks
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountain, then on the ocean while exp...
Nicoleta Nicoleta
Sep 2,2024
Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90
Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter ...
In-store robots, Reducing returns, and NRF Big Show - Weekly Snacks #89
Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-lab...
AI shopping experience, Associate experience, and Building Private Label - Weekly Snacks #88
Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a ...
Google Shopping Ads, Metaverse in Retail, and Holiday Spending - Weekly Snacks #87
Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features thre...
Personalized shopping, retail trends, and sustainable food brands - Weekly Snacks #85
Campaign corner Santa’s wish. Santa, in a nationwide letter, has requested savory snacks instead of cookies this year, s...
Holiday shopping, Customer expectations, and Returns - Weekly Snacks #84
Campaign corner Coca-Cola Christmas commercial. Coca-Cola encourages spreading winter cheer with "I Could Be Santa Claus...
Grocery e-commerce, Mobile-first, Health and Wellness trends - Weekly Snacks #83
Campaign corner Organic rice. In a new commercial, a cluster of ducklings is observed excitedly gathering and chirping n...
Holiday Shopping Tool, Black Friday Sales, and Sampling - Weekly Snacks #82
Campaign corner Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on Novemb...
In-app shopping, generative AI, and personalization - Weekly Snacks #81
Campaign corner Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—som...
Christmas commercials, In-store returns, and Consumer trends - Weekly Snacks #80
Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely re...
AR capabilities, Private-label products, and Food insecurity - Weekly Snacks #79
Campaign corner Pantalones. Matthew McConaughey and his spouse, Camila, introduced their latest collection of alcoholic ...
Collaborative shopping, fresh food, and shrink crisis - Weekly snacks #78
Campaign corner Show them that you care. Cesar’s new commercial shows that there are different ways to show your pet tha...
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Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Top Trade Marketing Ideas for Success
Shopper Marketing in European Grocery Retail Stores
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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