Blog – TOKINOMO

Creating a seamless and unified shopping experience has become paramount. Retailers must effectively blend their online and offline channels, harness ...

Talida Munteanu
Aug 2,2024

Best Practices for Placing and Managing Interactive Displays

Interactive displays have become an indispensable tool for businesses and organizations seeking to engage their audiences in a dynamic and immersive m...

Talida Munteanu
Jul 25,2024

The Role of Emotions in Consumer Decision-Making

Understanding consumer decision-making is crucial for businesses seeking to capture the attention and loyalty of their t...

The Impact of Sensory Marketing on Shopper Engagement

Sensory marketing is a powerful tool that can greatly impact shopper engagement. It taps into the various senses of cons...

Next Generation Demand Creation

In today's ever-evolving business landscape, demand creation has become a crucial aspect of success for companies across...

Programmatic Advertising: A Beginner's Guide to Media Buying

Programmatic advertising has revolutionized the media buying landscape, offering unprecedented efficiency and precision....

Connected Retail: Transforming Shopping in the Digital World

In today's digital age, the retail industry is undergoing a significant transformation. Connected retail, also known as ...

Retail Value Chain: Understanding Its Importance for Business

The retail value chain is a crucial concept that businesses must understand in order to succeed in today's competitive m...

Category Management: Understanding Its Importance in Retail

Category Management plays a pivotal role in the intricate landscape of retail, yet its essence extends beyond mere simpl...

Customer Journey Map: The Uncomplicated Guide

The customer journey is a complex path, fraught with uncertainties and challenges. 70.19% of online shopping carts end u...

Retail Experience: Insights into the Future of Shopping

Empower Your Employees with Data-Driven Decision Making: Delivering an exceptional retail experience is paramount. It's ...

Assortment Strategy: Maximizing Sales with Effective Planning

Finding the right retail assortment feels like striking gold. From corner convenience stores to e-commerce titans like A...

Brand Trust

In today's world of endless choices, picking the right product or service can feel like navigating a maze. But there's a...

Brand Building: A Comprehensive Step-by-Step Guide

In today's competitive marketplace, building a strong brand is essential for success. A well-defined brand not only help...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..

Creating Unified Retail Experiences