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Gen Z, Grocery Price Wars, and Holid..

Shopper Marketing Weekly Snacks #10
Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...
Customer loyalty vs customer satisfaction in-store
Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack...
Shopper Marketing Weekly Snacks #09
Campaign scoop Grab them all! Increased interest in healthier food choices increased the consumption of plant-based food...
Shopper engagement: How to have the wow-factor in-store
Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike sh...
Shopper Marketing Weekly Snacks #07
Campaign scoop Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platf...
Unified customer experience: Tying up the online and the offline
Customer experience is one of the most important things you need to take into account in the retail industry. If shopper...
Shopper Marketing Weekly Snacks #02
Taking shopper experience to the next level
Personalization in-store: Is it possible?
Customers are demanding more from retailers and brands. The pandemic, the increase in online shopping, and the omnichann...
EXPERT ROUND-UP: All about the customer
We begin this expert round-up with a simple question: What is the most important part of any business? If you thought ab...
5 Ways Retail Technology Will Transform Brick-and-Mortar Marketing in 2020
If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store ...
How to Improve Your Customer’s In-Store Shopping Experience
There’s no denying that the brick and mortar stores are still very much alive, but it’s also true that e-commerce is a h...
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