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Retail Marketing & Retail Technology Blog

Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking for out-of-the-box ad ideas, t...
Nicoleta Nicoleta
Oct 2,2024
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively implementing trade marketing strate...
Nicoleta Nicoleta
Sep 17,2024
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
Understanding consumer decision-making is crucial for businesses seeking to capture the attention and loyalty of their t...
Sensory marketing is a powerful tool that can greatly impact shopper engagement. It taps into the various senses of cons...
It’s been 5 years since Tokinomo started to rethink retail. 5 years full of innovation, dedication and successful collab...
Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter ...
Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-lab...
Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a ...
Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features thre...
Happy New Year! In this first Weekly Snacks edition for 2024 we’ll show you the best ads and campaigns at the moment, re...
Campaign corner Santa’s wish. Santa, in a nationwide letter, has requested savory snacks instead of cookies this year, s...
Campaign corner Coca-Cola Christmas commercial. Coca-Cola encourages spreading winter cheer with "I Could Be Santa Claus...

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