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Retail Marketing & Retail Technology Blog

Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windows of opportunity to captivate...
Nicoleta Nicoleta
Dec 12,2024
Christmas is just around the corner and brands have started to release their Christmas campaign and commercial. Let’s see two of those campaigns:
Nicoleta Nicoleta
Dec 4,2024
In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. In today’s digit...
Campaign corner Halloween is one of the most appreciated holidays and brands are “fighting” to show their products with ...
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking ...
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively imple...
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
Understanding consumer decision-making is crucial for businesses seeking to capture the attention and loyalty of their t...
Sensory marketing is a powerful tool that can greatly impact shopper engagement. It taps into the various senses of cons...
It’s been 5 years since Tokinomo started to rethink retail. 5 years full of innovation, dedication and successful collab...
Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter ...
Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-lab...
Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a ...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.