Blog – TOKINOMO | shopper experience (2)

Consumer Forecast 2024: How to Engage the Shopper Profiles of Tomorrow

A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...

Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52

Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...

shopper experience
Apr 5,2023

Buy now, pay later: What is the impact of flexible payments?

This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might stil...

Greedflation: What is it and how is it impacting the retail industry?

Everybody knows that rising inflation has a negative impact on retail sales and is putting pressure on customers who are...

Retail Marketing Trends 2023: What to expect this year

If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this indus...

The Retail Year in Review 2022

Happy New Year! Did you miss us during this holiday season? We sure did! While 2023 is here and we are not ready to let ...

Christmas commercials, Cyber Monday spending, and Shoppable videos - Weekly Snacks #35

The battle of Christmas commercials Asda’s Elf. This Christmas commercial is witty and funny thanks to Buddy the Elf. Yo...

Top 7 Best Retail Marketing Books for Brands and Retailers

Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to k...

Digital Signage for grocery advertising

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...

Shopper benefits and sustainability - Weekly Snacks #22

Campaign Corner Triangles: they're everywhere. Triangles are everywhere and they look like chips. Doritos launched a new...

How to support shoppers during the rising cost of living issue

We’ve talked about the most pressing challenges grocers are facing at the moment in our latest expert round-up. One of t...

Shopper Marketing Weekly Snacks #17

Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. H...

Shopper Marketing Weekly Snacks #13

Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...

shopper experience
Jun 8,2021

Fast shopping: How to increase sales when shoppers spend less time in-store

The pandemic changed the way we did many things. One of the things that are not going to be the same as it used to be in...

shopper experience
Nov 21,2019

5 Differences Between Digital & Brick and Mortar Shopper Experience

Over the last two decades, the shopping experience has changed dramatically. With the majority of retailers now having a...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..