Blog – TOKINOMO | retail trends

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and dig...

Nicoleta
Sep 13,2024

retail technology

retail trends

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Top 8 shopper marketing and retail events in 2024

2024 is just a few weeks away. Since it’s almost time for next year's budgeting, we’ve prepared a list of top retail and shopper marketing events and ...

Nicoleta
Oct 25,2023

Top emerging retail trends to follow in 2024

Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the wa...

Top 9 Retail Media Networks you need to keep an eye on in 2024

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...

Should Retailers Take a Stand Against Shrinkflation?

Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers a...

Gen Alpha Consumers: Characteristics and tactics that will help you attract this generation

We’ve talked about Millennials and Gen Z, but what about the youngest generation? In this article, we are going to focus...

The Post-Purchase experience and its impact on customer loyalty

Did you know that a new study from HubSpot showed that 55% of US and UK consumers mentioned that their brand loyalty is ...

35 shopper marketing and retail statistics you need to know

The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandem...

Winter 2023 Holiday Retail Trends to Consider

The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe...

Post-purchase experience, Online grocery shopping, and Chatbots - Weekly Snacks #67

Campaign corner Light beer, strong promotion. Introducing the new Heineken Silver in the world of light beers. It promis...

Retail pricing strategies: Which one is the right one for your FMCG products?

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...

Consumer Forecast 2024: How to Engage the Shopper Profiles of Tomorrow

A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...

Experts answered: How to increase sales in grocery stores?

One of the most important goals for any grocer is to increase sales. In this article, we’ve asked 4 world-renowned retai...

How to avoid stockouts: Best practices for retailers

Stockouts can be a major issue for retailers, leading to lost sales, frustrated customers, and a damaged reputation. Avo...

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

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Top Trade Marketing Ideas for Succes..