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Retail Marketing & Retail Technology Blog

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and dig...
Nicoleta Nicoleta
Sep 13,2024
2024 is just a few weeks away. Since it’s almost time for next year's budgeting, we’ve prepared a list of top retail and shopper marketing events and ...
Nicoleta Nicoleta
Oct 25,2023
Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the wa...
The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...
Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers a...
We’ve talked about Millennials and Gen Z, but what about the youngest generation? In this article, we are going to focus...
Did you know that a new study from HubSpot showed that 55% of US and UK consumers mentioned that their brand loyalty is ...
The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandem...
The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe...
Campaign corner Light beer, strong promotion. Introducing the new Heineken Silver in the world of light beers. It promis...
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...
A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...
One of the most important goals for any grocer is to increase sales. In this article, we’ve asked 4 world-renowned retai...
Stockouts can be a major issue for retailers, leading to lost sales, frustrated customers, and a damaged reputation. Avo...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.