Blog – TOKINOMO | retail technology (2)

Gamification in Retail: captivating shoppers through interactive elements

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve ...

Grocery inflation, Artificial intelligence, and In-house production - Weekly Snacks #60

Campaign scoop Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order ...

Online prices, DTC era, and Back-to-school campaigns - Weekly Snacks #59

Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third v...

Digital screens, Panic buying, and Experiential retail - Weekly Snacks #57

Campaign corner Death to plastic. Did you know that only 5% of plastic is actually recycled? In Liquid Death’s recent co...

Artificial intelligence in Retail: Great ways to use it

Everybody has heard about ChatGPT. While this is the most well-known use of artificial intelligence, this technology is ...

Discretionary spending, Under-marketing, and Amazon Go Stores - Weekly Snacks #46

Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it dep...

EuroShop 2023: insights, new launches and global community moments

Didn’t get a chance to go to EuroShop 2023? Don’t worry, we’ll give you a quick overview of the most important topics di...

Mass merchants, automation, and grocery inflation - Weekly Snacks #43

Campaign Corner Try it for yourself. Actor-turned-surgeon, Steve Martin, puts on quite a show during Super Bowl LVII in ...

In-store payments, Grocery Growth, and Holiday Trends - Weekly Snacks #38

Campaign scoop No Judgment. Drinking a cold beer at work might be satisfying, but not such a great idea. In this ad, Pau...

Grocery trends, holiday commercials, and Super Saturday - Weekly Snacks #37

Holiday commercials Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath ...

Retail Events 2023: Conferences and shows you need to attend

The new year is just around the corner which means it’s time to plan the new year’s schedule. If you are a retail profes...

Christmas commercials, Cyber Monday spending, and Shoppable videos - Weekly Snacks #35

The battle of Christmas commercials Asda’s Elf. This Christmas commercial is witty and funny thanks to Buddy the Elf. Yo...

Virtual store, Holiday tension, and Digital coupons - Weekly Snacks #34

Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows th...

Digital Signage for grocery advertising

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...

Cleaning Supplies: How to increase sales in a "flat" category

When you are selling a CPG product in-store you know that you have a lot of competitors. While for some “attractive” pro...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..