Blog – TOKINOMO | retail marketing (4)

Food-as-medicine, shopping apps, and high-tech expectations - Weekly Snacks #27

Campaign scoop Caring for your heart. It’s important to take care of your health and exercise constantly. Imagine going ...

Top 9 + best retail podcasts to help you keep up with trends

It’s challenging for every professional to keep up with the latest trends, especially if they work in an ever-changing i...

Healthy features, food, and Christmas shopping- Weekly Snacks #26

Campaign Corner Be the food hero. What’s for breakfast? How about lunch or dinner? Those brave men and women who decide ...

Plant-based products, canceled orders, and quick commerce - Weekly Snacks #25

Campaign scoop Romance novel. Remember classic covers of romance novels with a shirtless man? Well, Capri Sun took it to...

Generational marketing: In-store marketing for every generation

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up...

Brand recall: Does your brand stand out?

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of sh...

Shopper Marketing Weekly Snacks #21

Campaign corner Raw Manifesto. We all love a good commercial that involves pets, right? You can see the most adorable fu...

How to support shoppers during the rising cost of living issue

We’ve talked about the most pressing challenges grocers are facing at the moment in our latest expert round-up. One of t...

The future of grocery retail | Expert round-up

A pandemic, the rising inflation and cost-of-living, everchanging trends, demanding customers, and supply chain issues. ...

Rainbow washing: What is it and why it needs to stop

It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stran...

Supermarket advertising with POP marketing

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...

How to Market to Millennials and Gen Z Shoppers

Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. No...

retail marketing
Mar 15,2022

Retail analytics: Empirical data helping retailers grow

In-store, online, hybrid, omnichannel, these are just a few faces of the retail industry that can be associated with ret...

retail marketing
Mar 8,2022

Word-of-mouth marketing in retail: Drive sales and build brand loyalty

Brands and retailers want the same things: build brand loyalty and drive sales. However, this is not an easy challenge. ...

retail marketing
Feb 15,2022

Shopping centers-as-a-service: Reinventing retail

Retail is constantly changing to meet the demands of its customers. While eCommerce is seeing a constant rise in custome...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..