Blog – TOKINOMO | retail marketing (3)

The Retail Year in Review 2022

Happy New Year! Did you miss us during this holiday season? We sure did! While 2023 is here and we are not ready to let ...

Retail Resources 2023: Best blogs, podcast, guides, and books for retail professionals

Are you looking for ways to prepare for the challenges of the retail industry in 2023? We've compiled a list of the best...

Retail predictions, customer loyalty, and holiday merchandising - Weekly Snacks #36

Christmas commercials Relaxed Christmas. Oh, the Christmas holiday! A few days off that are filled with overbuying, cook...

Retail Predictions for 2023: Retail Experts Discuss What’s In Store for Retail Marketing

2023 is just around the corner and we want to give you a head start. That’s why we’ve talked with top retail influencers...

Purpose-driven marketing campaigns for FMCG brands

Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and ...

Top 7 Best Retail Marketing Books for Brands and Retailers

Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to k...

Digital Signage for grocery advertising

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...

Recycling, Future of Food Retail, and Grocery Tech Graveyard- Weekly Snacks #31

Campaign Corner Beer on Netflix. Beer brands were shut down from Amazon Prime’s ads due to a recent policy that prohibit...

Brand recognition: Is your brand easy to spot?

When shoppers step foot inside a store thinking about buying a certain product is your brand top of mind? Can people spo...

Trendy foods, Target's Christmas, and Metaverse Cameos - Weekly Snacks #30

Campaign scoop Love the Holidays. Everybody loves the “holiday feeling”, right? That warm fuzzy feeling that you get whe...

Seasonal Marketing - Halloween Edition: "Spook" your customers into buying

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...

Grocery inflation, Black Friday plans, and Higher-income shoppers - Weekly Snacks #29

Campaign corner Spooky delivery. Is there anything scarier than running out of candy? This Halloween, Uber Eats solves e...

Cleaning Supplies: How to increase sales in a "flat" category

When you are selling a CPG product in-store you know that you have a lot of competitors. While for some “attractive” pro...

Food inflation, in-store tech, and Gen Z Marketing - Weekly Snacks #28

Campaign corner Special Salmon: Loved Tormund Giantsbane from Game of Thrones? Then you are going to enjoy this campaign...

Successful CPG Product Launch In-store

If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is ...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..