Blog – TOKINOMO | retail marketing (2)

Private Label Success: Strategies to Market and Boost Sales for Your Store Brands

The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of...

Winter 2023 Holiday Retail Trends to Consider

The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe...

10 essential retail metrics and KPIs for brick and mortar retailers

While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...

The importance of data analytics for brick and mortar stores

It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, ...

Rational vs Emotional purchases: What drives customers to buy your product?

Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The a...

Endless aisles in Retail: How does it work?

After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...

In-stock levels, grocery prices, and AI in retail - Weekly Snacks #48

Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...

Brand loyalty tactics for FMCG brands

In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...

Greedflation: What is it and how is it impacting the retail industry?

Everybody knows that rising inflation has a negative impact on retail sales and is putting pressure on customers who are...

Retail Merchandising Best Practices for Grocers

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The wa...

Retail Media, Grocers Predictions, and the Super Bowl - Weekly Snacks #42

Campaign Corner Super Bowl Numbers. In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the co...

How to increase foot traffic in your grocery store: Best practices

Attracting and retaining customers is crucial for the success of any grocery store. Foot traffic, or the number of custo...

Inventory management, inflation ease, and drinking trends - Weekly Snacks #39

Campaign scoop A little taste of Hell. Philadelphia recently released a limited-edition product called "A Little Taste o...

Retail Marketing Trends 2023: What to expect this year

If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this indus...

In-store payments, Grocery Growth, and Holiday Trends - Weekly Snacks #38

Campaign scoop No Judgment. Drinking a cold beer at work might be satisfying, but not such a great idea. In this ad, Pau...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..