Blog – TOKINOMO | in-store marketing

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and dig...

Nicoleta
Sep 13,2024

Tokinomo

in-store marketing

Year in Review 2023: Tokinomo’s news, awards, and best campaigns

2023 marked a year of unparalleled achievement for Tokinomo, characterized by groundbreaking innovations, influential participation in key events, and...

Nicoleta
Dec 20,2023

The Ultimate Guide to POS Displays: Designing for Success

Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we’ll share everything ...

Cost-effective in-store marketing solutions for smaller brands

Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetti...

Retail display ideas to engage shoppers in-store

Retail displays are an important aspect of retail design and play a crucial role in attracting and engaging customers. A...

How to increase foot traffic in your grocery store: Best practices

Attracting and retaining customers is crucial for the success of any grocery store. Foot traffic, or the number of custo...

Generational marketing: In-store marketing for every generation

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up...

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

In-store audio marketing: Speak the language of your shoppers

Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...

in-store marketing
Jul 1,2021

How to create hype with your in-store brand activation

Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 bran...

in-store marketing
Apr 20,2021

Kinder's In-store Marketing Campaign goes viral on Social Media

Brick and mortar stores are considered old-fashioned and many customers are turning to online platforms to make their gr...

in-store marketing
Apr 13,2021

Expert round-up: The state of in-store marketing in 2021

Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting ...

in-store marketing
Mar 25,2021

Henkel made Le Chat “scratch” 159% more sales in Auchan, France

What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan...

in-store marketing
Mar 16,2021

In-store influencer marketing? Let Danone show you how it’s done!

Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influ...

Seasonal Trade Marketing Ideas to Drive In-store Engagement

Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98

Top 7 In-Store Retail Media Trends to Watch in 2025

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

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Seasonal Trade Marketing Ideas to Dr..

Shopper Marketing in European Grocery Retail Stores