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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..

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Nicoleta
Nov 1,2024

experiential marketing

Store brands, remote shoppers, and AR - Weekly Snacks #58

Campaign corner Good game. Coca-Cola and League of Legends are partnering up to create a unique beverage flavor designed for gamers. The partnership a...

Nicoleta

Nicoleta
Jun 13,2023

retail technology

experiential marketing

Digital screens, Panic buying, and Experiential retail - Weekly Snacks #57

Campaign corner Death to plastic. Did you know that only 5% of plastic is actually recycled? In Liquid Death’s recent commercial, Whitney Cummings sho...

Nicoleta

Nicoleta
May 30,2023

Shopper Marketing Weekly Snacks #15

Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...

Shopper Marketing Weekly Snacks #12

Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...

Shopper Marketing Weekly Snacks #11

Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants ...

Shopper Marketing Weekly Snacks #07

Campaign scoop Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platf...

experiential marketing
Jan 4,2022

Guerrilla Marketing In-store: Is it a good idea for FMCG brands?

Amazing, surprising, maybe a stunt? These are some words that can describe what customers think about guerrilla marketin...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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