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Top 7 In-Store Retail Media Trends t..

Shopper engagement: How to have the wow-factor in-store
Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike sh...
Shopper Marketing Weekly Snacks #06
Campaign scoop Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to ...
In-store audio marketing: Speak the language of your shoppers
Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...
Shopper Marketing Weekly Snacks #02
Taking shopper experience to the next level
Shelf Inventory Management: The trickiest issue in retail?
Brick and mortar retailers have a lot of challenges to deal with after two years of pandemic and a rapid online shopping...
Proximity marketing: Offer a more personalized in-store experience
By the end of 2022, it is predicted that there will be 7.26 billion mobile phone users. Considering this, retailers need...
The power of visual merchandising in grocery stores
Retail merchandising is a very important topic for brick and mortar stores, especially for grocery stores. While some mi...
Harmonized Retail: Why is it better than omnichannel retail?
Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword p...
Impulse purchases vs planned purchases: Get the best of both worlds
We can’t live without products, but we can’t also live without experience. That’s why shopping now has become much more ...
Last-mile advertising: Connect with customers at the point of purchase
The last mile is the hardest, but it is also the most rewarding. This is also true in retailing. While retailers focus o...
Interruption marketing: How to ace it in brick and mortar stores
We are bombarded with ads, promotions, and banners every day. Open the browser, you get 3 ads, open the email, 5 cold me...
Real-time marketing in brick and mortar stores: dream or reality?
What is real-time marketing? Real-time marketing means creating and distributing marketing content based on current even...
Turning point in grocery retail. How can CPG brands cope with it?
COVID-19 has a bigger than initially expected impact on communities, as well as businesses from all across the world. Ma...
Brick-and-Mortar Retail: 3 Ways to Prepare for the Future
Over the last year, eCommerce registered record growth and it doesn’t show any signs of slowing down. Some people find i...
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Top 7 In-Store Retail Media Trends to Watch in 2025
Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Top Trade Marketing Ideas for Success
Shopper Marketing in European Grocery Retail Stores

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