Blog – TOKINOMO | brand awareness

In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or a catchy slogan. Retail brand...

Nicoleta
Jan 17,2024

retail marketing

brand awareness

brand marketing

Brand recognition: Is your brand easy to spot?

When shoppers step foot inside a store thinking about buying a certain product is your brand top of mind? Can people spot your brand in supermarkets? ...

Nicoleta
Nov 2,2022

Brand recall: Does your brand stand out?

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of sh...

Brand perception: Find out how your customers really feel about your brand

Customers have a lot of brands and products to choose from. How does one choose a type of toothpaste over another? Is th...

How to humanize your FMCG brand to bond with shoppers

The FMCG sector is a competitive one. Thousands of products from hundreds of brands are displayed to the shoppers in sup...

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

Brand voice: How to create the voice of your FMCG brand

In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...

Gain a strong shelf presence to increase brand awareness and sales for FMCG brands

The store shelf is an important touchpoint on the customer journey of any shopper. From the decision to go to the store ...

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Shopper Marketing in European Grocery Retail Stores

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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..

Retail Branding: Strategies for Building a Strong Identity

Brand recognition: Is your brand easy to spot?

Brand recall: Does your brand stand out?

Brand perception: Find out how your customers really feel about your brand

How to humanize your FMCG brand to bond with shoppers

How to increase brand awareness in-store

Brand voice: How to create the voice of your FMCG brand

Gain a strong shelf presence to increase brand awareness and sales for FMCG brands

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