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Retail Marketing & Retail Technology Blog

InStore Disrupt 2023 is a wrap! We created InStore Disrupt to give retail professionals and other like-minded people an ...
Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The a...
Campaign corner Death to plastic. Did you know that only 5% of plastic is actually recycled? In Liquid Death’s recent co...
Campaign corner Gym routine. Propel has a new advertising campaign featuring actor Michael B. Jordan. In the campaign, J...
Everybody has heard about ChatGPT. While this is the most well-known use of artificial intelligence, this technology is ...
Campaign corner Adieu. Corona’s recent commercial shows that relaxation means different things to different people. Whil...
In-store, online, omnichannel, and multichannel. No matter the channel shoppers choose, we all have the same goal - to p...
Campaign corner Stay smart. In Smartwater’s commercial, Pete Davidson's working smart by just video-calling in for his S...
Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique fl...
A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...
Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...
Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...
Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...
This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might stil...
Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.