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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..

Customer Journey Map: The Uncomplicated Guide
The customer journey is a complex path, fraught with uncertainties and challenges. 70.19% of online shopping carts end u...
Retail Experience: Insights into the Future of Shopping
Empower Your Employees with Data-Driven Decision Making: Delivering an exceptional retail experience is paramount. It's ...
Assortment Strategy: Maximizing Sales with Effective Planning
Finding the right retail assortment feels like striking gold. From corner convenience stores to e-commerce titans like A...
Brand Trust
In today's world of endless choices, picking the right product or service can feel like navigating a maze. But there's a...
Brand Building: A Comprehensive Step-by-Step Guide
In today's competitive marketplace, building a strong brand is essential for success. A well-defined brand not only help...
Tokinomo's 5-Year Journey: A Trailblazer in Robotic Shelf Advertising
It’s been 5 years since Tokinomo started to rethink retail. 5 years full of innovation, dedication and successful collab...
The Power of Branding in Driving Business Success
In a world brimming with choices, where a stroll down a supermarket aisle presents a myriad of similar options, what com...
Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90
Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter ...
Seamless Shopping Experience: Improve Customer Satisfaction
In today's fast-paced world, customers expect shopping to be smooth and hassle-free, whether they're clicking through a ...
In-store robots, Reducing returns, and NRF Big Show - Weekly Snacks #89
Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-lab...
Retail Theft Prevention: Tips for Protecting Your Business
In an era where retail theft is evolving into a sophisticated challenge, businesses across America are facing an unprece...
AI shopping experience, Associate experience, and Building Private Label - Weekly Snacks #88
Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a ...
Retail Branding: Strategies for Building a Strong Identity
In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or...
Google Shopping Ads, Metaverse in Retail, and Holiday Spending - Weekly Snacks #87
Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features thre...
Omnichannel Commerce: Defining and Meeting Today’s Retail Needs
"Omnichannel" – you've probably heard this term a lot, in meetings, online, maybe even used it yourself. It's become a b...
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Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Top Trade Marketing Ideas for Success
Shopper Marketing in European Grocery Retail Stores
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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