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Gen Z, Grocery Price Wars, and Holid..

Real-time marketing in brick and mortar stores: dream or reality?
What is real-time marketing? Real-time marketing means creating and distributing marketing content based on current even...
The new generation of POS displays in grocery retail
If you run a business, or work within the ever changing world of consumer driven grocery retail, then you’ll know as wel...
Turning point in grocery retail. How can CPG brands cope with it?
COVID-19 has a bigger than initially expected impact on communities, as well as businesses from all across the world. Ma...
Smart alternatives to sampling during COVID-19
A lot of businesses were affected by the COVID-19 outbreak, that’s no secret, but some of them had to suffer a lot, espe...
Johnson & Johnson's first Tokinomo campaign in Portugal is on!
When you’re one of the top CPG brands of the world, you want to use the latest innovation and technology to promote your...
The Golden Rules of POP Advertising in Grocery Retail
A few months ago, retailers were registering some fabulous numbers and analysts were already talking about a real boom, ...
Omnichannel Retail: How It Will Impact The Future of Brick-and-Mortar Stores
Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially...
How Will Coronavirus Impact the Future of Supermarket and Brick-and-Mortar Retail?
A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told tha...
Retailtainment: Why Experiential Retail Is the Future of Shopper Engagement
What is Retailtainment or experiential marketing? If you ask marketers what is “Retailtainment” or experiential marketin...
3 Tips to Win at Retail Advertising in 2020
Retail advertising is one of those terms which recently gained some serious popularity, but what does it actually refer ...
5 Ways Retail Technology Will Transform Brick-and-Mortar Marketing in 2020
If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store ...
Robots in Retail: What Are They and How Are They Changing the Industry?
Retail robots have arrived, and they’re here to stay. And no, we’re not talking about the scenario of a science fiction ...
4 Technologies that Will Change the Future of Retail
The past decade took retail through an entire wave of changes, as the digital capabilities of some of the most important...
Tokinomo Will Be Present at EuroShop Retail Trade Fair
This year, Tokinomo, the ultimate shopper engagement tool, will attend EuroShop, the World’s No.1 Retail Trade Fair, in ...
Brick-and-Mortar Retail: 3 Ways to Prepare for the Future
Over the last year, eCommerce registered record growth and it doesn’t show any signs of slowing down. Some people find i...
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