Blog – TOKINOMO (18)

shopper marketing
Dec 3,2020

How to optimize your shopper marketing strategy

Customer experience, customer satisfaction, and finally, sales, are the most important things to look out for as a retai...

in-store advertising
Nov 27,2020

In-store advertising can be less boring. It’s up to you.

Be honest: when was the last time you took a look at an in-store advertising campaign and said “Wow, this is so good! I ...

retail during covid
Nov 20,2020

Facing the new coronavirus wave. What should food retailers do?

2020 will surely be one of the years people will never forget. Unfortunately, not because something amazing happened and...

in-store promotions
Nov 5,2020

Why price-cuts and special offers are a bad idea for your FMCG brand

Ok, so you’ve been thinking for a few days about new ways of making people buy your products or services. Nothing really...

brick and mortar retail
Oct 20,2020

Real-time marketing in brick and mortar stores: dream or reality?

What is real-time marketing? Real-time marketing means creating and distributing marketing content based on current even...

in-store advertising
Sep 29,2020

The new generation of POS displays in grocery retail

If you run a business, or work within the ever changing world of consumer driven grocery retail, then you’ll know as wel...

brick and mortar retail
Sep 22,2020

Turning point in grocery retail. How can CPG brands cope with it?

COVID-19 has a bigger than initially expected impact on communities, as well as businesses from all across the world. Ma...

sampling
Sep 15,2020

Smart alternatives to sampling during COVID-19

A lot of businesses were affected by the COVID-19 outbreak, that’s no secret, but some of them had to suffer a lot, espe...

in-store advertising
Sep 8,2020

Johnson & Johnson's first Tokinomo campaign in Portugal is on!

When you’re one of the top CPG brands of the world, you want to use the latest innovation and technology to promote your...

in-store advertising
Aug 7,2020

The Golden Rules of POP Advertising in Grocery Retail

A few months ago, retailers were registering some fabulous numbers and analysts were already talking about a real boom, ...

omnichannel retail
Jul 14,2020

Omnichannel Retail: How It Will Impact The Future of Brick-and-Mortar Stores

Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially...

retail during covid
Jun 25,2020

How Will Coronavirus Impact the Future of Supermarket and Brick-and-Mortar Retail?

A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told tha...

retailtainment
Jun 18,2020

Retailtainment: Why Experiential Retail Is the Future of Shopper Engagement

What is Retailtainment or experiential marketing? If you ask marketers what is “Retailtainment” or experiential marketin...

retail advertising
Apr 1,2020

3 Tips to Win at Retail Advertising in 2020

Retail advertising is one of those terms which recently gained some serious popularity, but what does it actually refer ...

5 Ways Retail Technology Will Transform Brick-and-Mortar Marketing in 2020

If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store ...

Top 10 Christmas Commercials and Ads from Retailers and Brands | 2024 Edition

Seasonal Trade Marketing Ideas to Drive In-store Engagement

Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98

Top 7 In-Store Retail Media Trends to Watch in 2025

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Top 10 Christmas Commercials and Ads..