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Gen Z, Grocery Price Wars, and Holid..

In-store influencer marketing? Let Danone show you how it’s done!
Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influ...
Storytelling in retail: how to do it right at the point-of-sale
Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love w...
Tokinomo's Insider Scoop: March 2021
Tokinomo HQ says HI! Before talking business, we want to take a moment to send all the best wishes to our partners aroun...
10 Retail Conferences and Trade Shows Still Happening in 2021
The retail industry, like so many other industries, is currently being rocked hard by the Coronavirus which has unfortun...
Interruption marketing: How to ace it in brick and mortar stores
We are bombarded with ads, promotions, and banners every day. Open the browser, you get 3 ads, open the email, 5 cold me...
In-store marketing for the C.A.R.L.Y shopper
Is H.E.N.R.Y gone yet? C.A.R.L.Y is coming into the stores and it’s coming faster than expected. C.A.R.L.Y is the new se...
Trade marketing challenges and how to tackle them
How can you make sure that you reach the shelves of the biggest retailers? How can you increase brand awareness and cust...
How to use technology in your in-store marketing strategy?
Technology is improving as we speak. Robots exist, IoT is here to support your business, AI can help you amaze your cust...
Tokinomo's Insider Scoop: January 2021
Happy New Year and all the best from Tokinomo's HQ! May 2021 be filled with joy and lots of Tokinomo campaigns all over ...
In-store advertising trends to follow in 2021
In-store advertising trends need to be followed because it’s getting harder and harder to attract and engage customers. ...
Types of in-store promotions that actually work
There is something we can all agree on: everybody loves a good in-store promotion. It doesn’t matter if it’s a discount,...
How to optimize your shopper marketing strategy
Customer experience, customer satisfaction, and finally, sales, are the most important things to look out for as a retai...
In-store advertising can be less boring. It’s up to you.
Be honest: when was the last time you took a look at an in-store advertising campaign and said “Wow, this is so good! I ...
Facing the new coronavirus wave. What should food retailers do?
2020 will surely be one of the years people will never forget. Unfortunately, not because something amazing happened and...
Why price-cuts and special offers are a bad idea for your FMCG brand
Ok, so you’ve been thinking for a few days about new ways of making people buy your products or services. Nothing really...
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Featured
Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Top Trade Marketing Ideas for Success
Shopper Marketing in European Grocery Retail Stores
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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