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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..

Hybrid Retail: Find the right mix of channels for your shoppers
Retailers and brands are constantly adapting to new trends. When the pandemic started to affect the way we live and shop...
Make your customers feel represented with inclusive marketing
Brands all over the world are trying to find better ways to engage with their customers. However, most of them make the ...
Harmonized Retail: Why is it better than omnichannel retail?
Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword p...
Expert round-up: How to increase customer engagement in brick and mortar stores
The retail sector seems to slowly get back on track after the hit it received during the pandemic. While online retailer...
How to create hype with your in-store brand activation
Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 bran...
Why do old-school in-store advertising tools no longer work?
In-store advertising is essential for both brands and retailers. FMCG brands have the opportunity to promote their produ...
Fast shopping: How to increase sales when shoppers spend less time in-store
The pandemic changed the way we did many things. One of the things that are not going to be the same as it used to be in...
Impulse purchases vs planned purchases: Get the best of both worlds
We can’t live without products, but we can’t also live without experience. That’s why shopping now has become much more ...
Art meets retail to battle COVID-19 restrictions
One of the most important skills is the power to adapt in difficult situations. While some simply adapt, others find inn...
Tribetailing: How to increase brand loyalty
Brands are “fighting” to get the attention of customers and it is no easy task. There are hundreds of brands and it is h...
Tokinomo Cloud Platform Updates - April 2021 Release
We are pleased to announce that we have made a series of far-reaching new improvements, clarifications, and additions to...
Kinder's In-store Marketing Campaign goes viral on Social Media
Brick and mortar stores are considered old-fashioned and many customers are turning to online platforms to make their gr...
Expert round-up: The state of in-store marketing in 2021
Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting ...
Last-mile advertising: Connect with customers at the point of purchase
The last mile is the hardest, but it is also the most rewarding. This is also true in retailing. While retailers focus o...
Henkel made Le Chat “scratch” 159% more sales in Auchan, France
What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan...
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