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Gen Z, Grocery Price Wars, and Holid..

Product differentiation for FMCG brands in-store
When customers step foot inside a grocery store, they are bombarded with options. As you know, the market is saturated a...
Gain a strong shelf presence to increase brand awareness and sales for FMCG brands
The store shelf is an important touchpoint on the customer journey of any shopper. From the decision to go to the store ...
The power of visual merchandising in grocery stores
Retail merchandising is a very important topic for brick and mortar stores, especially for grocery stores. While some mi...
  • Nov 2,2021
Brand activation technology: Increase customer engagement in-store
It’s becoming harder and harder to capture the attention of shoppers, especially in brick and mortar stores. Since a lot...
INTERVIEW: The Story Behind Maggi's Amazing Singing Soup Pot Campaign
When Nestlé Bolivia approached us with the ambition to create an out-of-the-box brand activation for Maggi soups in Boli...
5 things to look for when choosing a Retail Marketing Agency
Marketing is an essential part of any business, especially in the retail industry. If you want customers to hear about y...
Why is impulse buying so common and why does it matter for Retail
Shopping is much more than a simple chore nowadays. People love to come to the store for the experience, not just to buy...
Retail Media Networks: The best place for FMCG brands?
The COVID-19 pandemic accelerated the adoption of online shopping. More and more people are turning to eCommerce platfor...
Impact of COVID-19 pandemic on customer loyalty
We all know that the pandemic affected most industries, including retail. However, its impact wasn’t just due to restric...
Sustainability in retail: trend or necessity?
Grocery stores and other retail shops focused on hygiene and safety during the Pandemic, which was expected. However, su...
Phygital in Retail: Bringing the online and offline together
The retail world is full of buzzwords. Omnichannel retail, retailtainment, shoppertainment, and brand activation are jus...
Inclusion and segregation in retail: the ethnic food aisle.
You go to the grocery store prepared to shop for the whole week. However, on your shopping list, you have various ingred...
Retail advertising beyond the cookies?
Everybody loves cookies. However, in this article, we are going to talk about a different kind of cookie. Online adverti...
Hard Seltzer - The trendiest beverage on the market
Nobody knew what hard seltzer was back in 2012 and now it has become the most popular alcoholic beverage in the United S...
EXPERT ROUND-UP: All about the customer
We begin this expert round-up with a simple question: What is the most important part of any business? If you thought ab...
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