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2024 in Retail and In-store Marketin..

Guerrilla Marketing In-store: Is it a good idea for FMCG brands?
Amazing, surprising, maybe a stunt? These are some words that can describe what customers think about guerrilla marketin...
Personalization in-store: Is it possible?
Customers are demanding more from retailers and brands. The pandemic, the increase in online shopping, and the omnichann...
Customer experience trends in retail to follow in 2022
2022 is just a few days away and it’s important to prepare your strategy for next year. Taking into account the Pandemic...
Retail events and conferences to attend in 2022
The retail industry has changed a lot in the last few years, especially due to the Pandemic. It’s important for brand ma...
Holiday marketing in-store for FMCG brands
Tis the season to be jolly! Also, it’s that time of year when customers are buying a lot more and spending more time in-...
Product differentiation for FMCG brands in-store
When customers step foot inside a grocery store, they are bombarded with options. As you know, the market is saturated a...
Gain a strong shelf presence to increase brand awareness and sales for FMCG brands
The store shelf is an important touchpoint on the customer journey of any shopper. From the decision to go to the store ...
The power of visual merchandising in grocery stores
Retail merchandising is a very important topic for brick and mortar stores, especially for grocery stores. While some mi...
  • Nov 2,2021
Brand activation technology: Increase customer engagement in-store
It’s becoming harder and harder to capture the attention of shoppers, especially in brick and mortar stores. Since a lot...
INTERVIEW: The Story Behind Maggi's Amazing Singing Soup Pot Campaign
When Nestlé Bolivia approached us with the ambition to create an out-of-the-box brand activation for Maggi soups in Boli...
5 things to look for when choosing a Retail Marketing Agency
Marketing is an essential part of any business, especially in the retail industry. If you want customers to hear about y...
Why is impulse buying so common and why does it matter for Retail
Shopping is much more than a simple chore nowadays. People love to come to the store for the experience, not just to buy...
Retail Media Networks: The best place for FMCG brands?
The COVID-19 pandemic accelerated the adoption of online shopping. More and more people are turning to eCommerce platfor...
Impact of COVID-19 pandemic on customer loyalty
We all know that the pandemic affected most industries, including retail. However, its impact wasn’t just due to restric...
Sustainability in retail: trend or necessity?
Grocery stores and other retail shops focused on hygiene and safety during the Pandemic, which was expected. However, su...
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2024 in Retail and In-store Marketing - Monthly Snacks #99
Top 10 Christmas Commercials and Ads from Retailers and Brands | 2024 Edition
Seasonal Trade Marketing Ideas to Drive In-store Engagement
Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98
Top 7 In-Store Retail Media Trends to Watch in 2025

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.

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